In Central Oregon, where miles of rural land often stand between families and medical care, one pediatric provider is bridging the gap—quite literally. Holly Milligan, a certified Nurse Practitioner, is the founder of Heartfelt Pediatrics, a mobile pediatric practice grounded in compassion, inclusivity, and accessibility. With her SUV stocked like an urgent care and a mission to meet families where they are, Holly is changing the way pediatric care is delivered.
For Holly, starting her practice wasn’t just a professional milestone, it was a calling. "I’m passionate about increasing access to care, while providing compassionate, kind, inclusive, and evidence-based care," she shares. After launching a pediatric urgent care in California during the early days of the COVID-19 pandemic, Holly witnessed firsthand how often families rely on emergency departments for basic pediatric needs. “We found that families were using the ED and urgent care as their primary care, which can lead to higher costs, unnecessary exposure, and care that isn’t pediatric-focused,” she explains.
That experience, combined with the unique challenges of rural Oregon, inspired Holly to reimagine care delivery through a mobile model. Now, whether it’s a house call or meeting a teen at a park picnic table to talk about mental health, Holly is committed to removing barriers and showing up where families need her most.
As a solo provider, Holly missed the built-in support of a team. So she turned to her peers in a national Pediatric Nurse Practitioner group and discovered PicassoMD. “I was spoiled in clinics where I could always bounce things off other providers,” she says. “Working on my own, I wanted to be sure I was providing the best care possible, and that meant using a platform like PicassoMD.”
The impact was immediate. In one recent case, Holly was treating a teenager with chronic abdominal pain, anxiety, and a history of disordered eating. Unsure which specialist to turn to, she reached out to PicassoMD, who helped her connect with the right specialist within minutes. “We solidified the plan quickly, and I was later able to avoid a complicated, unnecessary work-up with the help of a PicassoMD hematologist,” she recalls.
For Holly, PicassoMD has become an essential part of her practice — not just for its speed, but for the peace of mind it brings to both patients and providers. “Having access to real-time consults allows me to solidify my plan of care and refer when necessary. Patients are thrilled to get answers right away instead of being bounced between providers,” she says. “There’s nothing worse than not knowing what’s going on with your health.”
As she puts it, “PicassoMD has made it possible for me to provide high-quality care, even in the most rural settings.”